Effective Date: September 5, 2025

This Privacy Policy explains how The Alignment Formula, LLC (“Company,” “We,” “Our,” or “Us”) collects, uses, and protects information from users (“User,” “You”) when you access or use our software, website, and related services (collectively, the “Services”). By using the Services, you agree to the practices described in this Policy.

1. Information We Collect

When you use our Services, we may collect the following categories of information:

a. Personal Information (provided directly by you):

• Name, company name, mailing address, phone number, and email.

• Account registration details (username, password, preferences).

• Payment and billing information (processed securely through third-party payment providers; we do not store full credit card details).

b. Project and Usage Information:

• Floor plan designs, cost estimation reports, and project-related data you create or upload.

• Device information such as IP address, browser type, operating system, device identifiers.

• Log and usage data (actions taken within the Software, frequency of report generation, and related interactions).

c. Cookies and Tracking Information:

• We may use cookies, pixels, and similar tracking technologies to improve user experience, enhance security, and analyze usage trends.

2. How We Use Information

We may use collected information to:

• Provide, operate, and improve the Services.

• Generate and deliver project reports, floor plans, and cost estimates.

• Process transactions, payments, and manage user subscriptions.

• Respond to inquiries, provide customer support, and send administrative messages.

• Enforce our Terms of Service and End User License Agreement.

• Comply with legal obligations and enforce rights.

We do not sell, rent, or license your personal data to third parties.

3. How We Share Information

We may share information only as described below:

• Service Providers: With vendors (e.g., cloud hosting providers, payment processors, analytics tools) who provide services on our behalf.

• Legal Compliance: If required by law, regulation, legal process, or governmental request.

• Business Transfers: In the event of merger, acquisition, or sale of company assets, your information may be transferred.

We do not sell or share personal data with third parties for unrelated advertising or marketing purposes.

4. Data Security

We use commercially reasonable technical, administrative, and physical safeguards to protect collected information. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data.

5. Data Retention

We retain your information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements. You may request account deletion and associated information removal at any time (see Section 7).

6. Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

• The right to access, correct, or delete your personal data.

• The right to restrict or object to certain processing.

• The right to data portability.

• The right to withdraw consent where processing is based on consent.

California Residents (CCPA Specific Rights):

If you are a California resident, you are entitled to the following:

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected, the sources of that information, and the purposes for which we use it.

• Right to Delete: You may request the deletion of personal information we collect about you, subject to certain legal exceptions.

• Right to Correct: You may request correction of inaccurate personal information.

• Right to Opt-Out: While we do not sell personal information, if we change our practices in the future, you will have the right to opt out of such sales.

• Non-Discrimination: We will not deny services, charge different rates, or provide a different level of service to you if you exercise your rights under CCPA.

How to Exercise Your Rights:

To exercise any of these rights, please contact us at:

• Email: support@alignmentformula.com

• Phone: (614) 429-6800

We will take steps to verify your identity before processing your request.

7. Children’s Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal data from them. If we discover we have inadvertently collected such data, we will delete it promptly.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Effective Date.” Continued use of the Services after such updates constitutes your acceptance of the revised Policy.

9. Contact Information

If you have any questions about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us at:

The Alignment Formula, LLC

1620 E Broad St STE 107, Columbus, OH 43206

support@alignmentformula.com

(614) 429-6800